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CEO & Leadership Counseling

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Customer Service Assessment & Training

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Sales Strategies & Counseling

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Team Synergy

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Pay it Forward New Business Owners Roundtable

Helping Others To Develop Opportunities & Growth

Why Hot Dog?

“Hot Dog” is an older expression. It’s like yelling “Yahoo” or “Yabba Dabba Doo!” It’s an excited, joyful and proud exclamation of success.

Our role of facilitating business owners toward higher levels of success is challenging, fulfilling and joyful. When goals are achieved, we can’t help saying to ourselves Hot Dog! We did it!

As a business owner, you lean hard into your work. You often are working too much “IN” the business and not enough “ON” the business often falling short in your drive for excellence. Finding it harder and harder to hold onto that which makes your business unique. You wish you can be two places at once, wish you had more hours in the day with some regrets and even a desire for a “do-over” here or there.

Our role is getting you to a place where you have time to work “ON” your business, to increase your bandwidth and assist you in making better decisions. You can grow your business and still stay true to your quality standards, values and find a healthy work/life balance and enjoy the process along the way.

When you reach those milestones When you succeed along the way, you’re gonna want to yell, Hot Dog!

That’s why we are here we want to exclaim Hot Dog! with you.

Hot Dog written in mustard

Hot Dog fuels growth for businesses and professional services through leadership, executive counseling, strategic planning, consulting, marketing, and customer service training.

Our expert team members are matched to our clients based on their real-world experience and subject matter expertise in a wide variety of industries.

With a strong emphasis on open communication and through clear goals and objectives, the Hot Dog team collaborates with our clients through the entire process, there is nothing we relish more than being a part of assisting our client’s achieve success.

Joel’s Journey

I created my first successful business at 16-years of age. After selling the business 7-years later, I joined Mercury Document Imaging at what was to be as a temporary job. I quickly learned the business, was good at it and realized that document management technology could be a fabulous long-term career.

5-years after I was promoted to General Manager, I purchased the company and successfully pivoted the company through many iterations, navigating it through countless major technology changes and ultimately to a cutting-edge document management company highly respected in the industry.

Mercury Document Imaging was recognized by Xerox and given its “Partner of the Year“ award in 2014. Mercury received this award above 1,440 other dealers across the country. I’m also proud to say that Mercury also led the country’s Xerox community for Customer Service Excellence from 2004-2018.

Mercury was acquired by Visual Edge Technology in 2018. I was retained as President and Mercury continued to grow business the following 3 years even though the pandemic.

I began hosting a bi-monthly podcast called Small Bizcast in 2019 where I interview business owners while they share their stories and lessons learned running a business. Small BizCast has been received well by its audience and has seen a steady growth in downloads and popularity.

I resigned as President of Mercury Document Imaging after fulfilling by commitment in July 2021 to begin counseling business owners toward achieving their goals and reaching new heights.

We Relish What Our Clients Say About Us

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Joel helped me to be much more confident in my business! He taught me how to network better and helped me to figure out how to advertise myself. He helped me manage my time efficiently to focus on growing my business. I would recommend Joel to anyone who is starting out and needs guidance.


Eliana Schulner
Real Estate Professional

Joel’s advice and perspective have helped me be a better business person and build a better business. From time management and hiring to finance and procedures, Joel’s insights have been invaluable. Joel’s direct yet nurturing style makes hearing uncomfortable truths constructive and meaningful.


Danny Meza
Meza Landscape

Joel is a Rock Star!! At the beginning, I wasn’t sure what to expect because I have worked with several other consultants over the years and have been fairly disappointed. However, working with Joel has been amazingly helpful over this last year and we couldn’t be more pleased with his results. What makes Joel unique is that he has owned several businesses in his life and brings real world experience with him. He has provided us with everything from CEO / Leadership counseling to sales strategies and forecasting. Joel is wise, engaging and a pleasure to work with. He is not your typical consultant - he’s not afraid to really dive in and help your business grow and succeed.


Jonathan E. Boring,
Social Spice Media