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CEO & Leadership Counseling

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Customer Service Assessment & Training

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Sales Strategies & Counseling

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Team Synergy

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New Business Owners Roundtable

Helping Others To Develop Opportunities & Growth

Why Hot Dog?

“Hot Dog” is an older expression. It’s like yelling “Yahoo” or “Yabba Dabba Doo!” It’s an excited, joyful and proud exclamation of success.

Our role of facilitating business owners toward higher levels of success is challenging, fulfilling and joyful. When goals are achieved, we can’t help saying to ourselves Hot Dog! We did it!

As a business owner, you lean hard into your work. You often are working too much “IN” the business and not enough “ON” the business often falling short in your drive for excellence. Finding it harder and harder to hold onto that which makes your business unique. You wish you can be two places at once, wish you had more hours in the day with some regrets and even a desire for a “do-over” here or there.

Our role is getting you to a place where you have time to work “ON” your business, to increase your bandwidth and assist you in making better decisions. You can grow your business and still stay true to your quality standards, values and find a healthy work/life balance and enjoy the process along the way.

When you reach those milestones When you succeed along the way, you’re gonna want to yell, Hot Dog!

That’s why we are here we want to exclaim Hot Dog! with you.

Hot Dog written in mustard

Hot Dog fuels growth for businesses and professional services through leadership, executive counseling, strategic planning, consulting, marketing, and customer service training.

Our expert team members are matched to our clients based on their real-world experience and subject matter expertise in a wide variety of industries.

With a strong emphasis on open communication and through clear goals and objectives, the Hot Dog team collaborates with our clients through the entire process. There is nothing we relish more than being a part of our clients’ successes.

Joel’s Journey

I created my first successful business at 16-years of age. After selling the business 7-years later, I joined Mercury Document Imaging at what was to be a temporary job. 

I quickly learned the business, was good at it and realized that document management technology could be a fabulous long-term career.  

Within 5-years, I was promoted to General Manager and purchased the company.  During my 36-year tenure, I worked with my team and successfully pivoted the company through many iterations, navigating  through countless major technology changes and ultimately becoming  a cutting-edge document technology company, highly respected in the industry.  

In 2014 Mercury  was recognized by Xerox and given its prestigious, “Partner of the Year“  award . Mercury received this award above 1,440 other worthy partners in the USA. 

I’m also extremely proud that Mercury led the country’s Xerox community for Customer Service Excellence from 2004-2018.  

In 2018, Mercury was acquired by Visual Edge Technology  and I was retained as President.  During the 3-year transition, with the help of an amazing team, Mercury continued to grow even though the pandemic.  

In 2019 I began hosting  Small Bizcast…  …a bi-monthly podcast called where I interview “Small Business Heroes” who share their stories and impart their wisdom 

 Small BizCast has been well received by its loyal audience and has seen a steady growth in downloads and popularity.  

In July of 2021, after fulfilling my commitment, I resigned as President of Mercury to begin Hot Dog Business Growth… A counseling practice to help Small Business Heroes achieve their goals and reach new heights. 

Thank you for your support, 



We Relish What Our Clients Say About Us

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Joel helped me to be much more confident in my business! He taught me how to network better and helped me to figure out how to advertise myself. He helped me manage my time efficiently to focus on growing my business. I would recommend Joel to anyone who is starting out and needs guidance.


Eliana Schulner
Real Estate Professional

Joel’s advice and perspective have helped me be a better business person and build a better business. From time management and hiring to finance and procedures, Joel’s insights have been invaluable. Joel’s direct yet nurturing style makes hearing uncomfortable truths constructive and meaningful.


Danny Meza
Meza Landscape

Joel is a Rock Star!! At the beginning, I wasn’t sure what to expect because I have worked with several other consultants over the years and have been fairly disappointed. However, working with Joel has been amazingly helpful over this last year and we couldn’t be more pleased with his results. What makes Joel unique is that he has owned several businesses in his life and brings real world experience with him. He has provided us with everything from CEO / Leadership counseling to sales strategies and forecasting. Joel is wise, engaging and a pleasure to work with. He is not your typical consultant - he’s not afraid to really dive in and help your business grow and succeed.


Jonathan E. Boring,
Social Spice Media

Through a combination of role-playing, constructive feedback, and debriefings, Joel has given invaluable insight and shone light on what were once my blind spots. He helps me hone sharper edges to every tool in my kit so I am better-equipped to respond with poise and grace, even ease, while interfacing with leads and turning them into clients.


Sarah Rosenberg
Cinergy Construction